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Betting Battles: Hisbah Police Raids Escalate as Innovation Company Confronts Nigeria's Betting Giants

Meet CEOs/MDs of business behind Nigeria's $2 billion Sports wagering industry.



Gaming has actually evolved considerably in Nigeria from conventional forms like pool staking and Baba Ijebu to a flourishing sports betting wagering market. Historically connected to European football leagues, pool staking was a typical sight at motor parks and kiosks, where lovers would wager as little as N50-N200 on matches.


Gradually, with increased web access came virtual wagering, which parallels global patterns. The sports betting wagering market is valued at $89.91 billion in 2023 and is projected to almost double to $182.02 billion by 2030.


Regardless of financial difficulties such as inflation, Nigeria's sports betting sector sports betting has flourished, sports betting bring in millions, especially amongst the younger demographic dealing with high joblessness rates.


Reports indicate that around 60 million Nigerians aged 18-40 actively participate in sports betting, driving an industry that creates an approximated yearly profits of N730 billion. The federal government has actually not gone unnoticed by this growth, which is thinking about regulatory procedures like import tax tasks and VAT increases to manage the sector.


The National Lottery Act of 2005 recognized regulative bodies like the National Lottery Regulatory Commission to make sure reasonable operations regardless of difficulties in enforcement. Concerns such as insufficient age verification and marketing rule breaches show industry regulatory gaps.

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Despite these challenges, sports betting companies continue to flourish through effective business designs and aggressive marketing strategies, sports betting leveraging the creator influencer market.


These efforts have actually contributed to Nigeria's robust $2 billion sports betting sector, with CEOs playing essential functions in expanding audience reach and driving market growth. Here are the CEOs of leading sports betting wagering business who have actually significantly contributed to Nigeria's $2 billion sports betting empire through their substantial audience reach.



Sheriff Olaniyan - CEO Surebet247


Sheriff Olaniyan is the CEO of Surebet247, a sports betting book company he co-founded with Badmos Olasupo in 2011. His diverse profession spans numerous roles in the gaming and show business, including operating at one of the United Kingdom's largest gaming centres, The Palace Bingo Club, where he worked as the Lead Engineer in a Bingo and Bowling Club.


Olaniyan holds a BSc in Geography from the University of Ilorin and a Master's in Geographical Information Systems from the University of Glamorgan, Wales. Surebet247, sports betting founded in August 2011, sports betting has grown into a leading e-commerce organization in the sports betting and gaming sector, running through online, mobile, and retail channels. The company was included in Nigeria on November 7, 2006, and has actually because broadened its presence, achieving over 5,000 downloads on the Google Play Store.


Sam Sadi - CEO Livescorebet


Sam Sadi has over 25 years of experience in wagering brands and sports betting media. In 2019, he became the CEO of LiveScore Group, a fully incorporated ecosystem that integrates relevant sports betting content, engaging functions, and a first-rate sportsbook.


Since taking the helm right before the pandemic, Sam has actually driven substantial growth for LiveScore Group. The business's staff member headcount has increased by 29%, and yearly earnings has actually surged from roughly ₤ 10 million to over ₤ 80 million.


Sam's leadership and strategic vision have moved LiveScore Group's success and assisted form the industry's direction. LiveScoreBet has achieved major user engagement, with over 100,000 downloads on the Google Play Store.


Anthony Werkman - CEO of Betway Group


Anthony Werkman was appointed CEO of Betway in November 2017, having actually previously served as the company's Marketing and Operations Director considering that 2015. He joined Betway in 2013 and has actually been in the online gaming industry considering that 2000, holding different successful roles, consisting of General Manager of an information analytics team and sports betting Director of a digital marketing firm.


Under Werkman's leadership, Betway has continued to grow its market presence and improve its offerings. The has gathered substantial user engagement, with over 100,000 downloads on the Google Play Store.


Damilare Alabi, Co-Founder, Managing Director NairaBET


Damilare Alabi has actually distinguished herself as a senior executive with a track record of changing start-ups into institutionalized businesses. Her expertise covers the gaming, real estate, and credit financing markets, where he has established himself as a strategic and operational leader.


Damilare has actually contributed in NairaBET's success for over 14 years. Since June 2019, she has actually functioned as Managing Director sports betting and has actually overseen the business's growth and operations in Lagos, Nigeria.


Before this, she was the Chief Operating Officer from 2010 to June 2019, essential in the business's functional methods and market growth.


She established DearDammy Women's Initiative (DDWIN), sports betting a non-profit company empowering women-owned services. DDWIN supplies frHer instructional background includes a Bachelor's degree in Geology/Earth Science from the University of Ibadan, completed in 2005.


Akin Alabi, the founder of NairaBET.com, Nigeria's pioneering sports betting bookmaking business, established the business in 2009. While NairaBET was not the very first sports betting platform in Nigeria, it was the first to launch a completely functional site, sports betting setting a standard in the industry.


Femi Babalola- General Manager of 1Xbet Nigeria Limited


Femi Babalola is the Managing Director of 1XBET Nigeria Limited, sports betting a franchise of the worldwide sports betting company based in Cyprus. 1XBET, founded in 2007 by the late Sergey Karshkov, has actually developed itself as one of the largest bookies in Europe and the world. The business runs in more than 50 countries, sports betting consisting of Nigeria, sports betting where it is fully accredited.


Under Babalola's leadership, 1XBET Nigeria has expanded its footprint in the competitive Nigerian sports betting wagering market, offering a vast array of sports betting options and an easy to use platform. The 1XBET app has more than 500,000 downloads on the Play Store.


Gossy Ukanwoke - CEO of Betking Nigeria


Gossy Ukanwoke is the CEO of BetKing, Managing Director sports betting of KingMakers, and Chairman of Vend Capital. In addition to leading these ventures, Ukanwoke has teamed up with African socio-economic institutions and governments to create developmental policies focused on empowering youths. In 2015, Ernst & & Young honoured him as the Winner of the Accelerating Category-- World Entrepreneur of the Year.


BetKing, founded and introduced in Nigeria on February 22, 2018, by Byron Petzer and Adekunle Adeniji, runs under the brand sports betting name of Lake Ventures Ltd. This pan-African sports betting wagering and entertainment business has rapidly grown its existence in Nigeria, with outlets in major cities and over 500,000 downloads on the Google Play Store.


In 2020, BetKing entered into a partnership with the Lagos Employment Trust Fund, creating over 100,000 tasks, the variety of which is increasing each year. In the very same year, MultiChoice broadcaster purchased a 20% stake in BetKing, sports betting which was increased to 49% in 2021.

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Denise Coates - CEO Bet 365


Denise Coates is a British billionaire businesswoman, the creator, majority shareholder, sports betting and joint Chief Executive of Bet365, an online sports betting business she established in 2000. Bet365.com was released in 2001 as an online wagering website and has since grown into one of the world's largest online gaming business.


By 2016, Bet365 created $2 billion in revenues and assisted in $45 billion in annual bets. The business also holds a majority stake in Stoke City Football Club. Bet365 has actually gathered significant user engagement, with over 1 million downloads on the Google Play Store.


Ayo Ojuroye - CEO/Cofounder Bet9ja


Ayo Ojuroye is the CEO and co-founder of Bet9ja, a leading sports betting wagering company in Nigeria, established alongside businessman Kunle Soname, who likewise owns Portuguese club CD Feirense and Nigerian club Remo Stars.


Ojuroye is likewise the Chairman of Mango Asset Management, an independent Nigerian possession management business that generates investment returns and uses unique investment insights and options to both private and institutional customers.


Founded in 2012 under KC Gaming Networks, Bet9ja has actually rapidly grown in popularity, with over 1 million downloads on the Google Play Store. Under Ojuroye's leadership, Bet9ja has actually ended up being a significant player in the Nigerian sports betting industry.


Fikayo Ogunfuye - Country Director 22bet


Fikayo Ogunfuye is a skilled expert in the sports betting market. He has been working as the Country Director for 22BET in Nigeria because June 2021. In this function, he has contributed to the business's development through collaborations, business technique, and brand-new company development.


Fikayo's experience includes roles such as Chief Operations Officer (West Africa) at 22BET, where he handled item development and client experience, and Country Manager at 22BET, concentrating on marketing technique and spending plan management. Before 22BET, he led marketing efforts at LuckyBet.NG and held numerous digital marketing functions at Laclic Services and Betty Bingo.


His career began at Jumia Group, where he worked in SEO, sports betting CRM, sports betting and sports betting content management. Fikayo also functioned as a Human Resource Officer at SIFAX Group.


He holds a Bachelor sports betting of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and sports betting a Master of Science (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, Benin Republic.


22Bet is an online sports betting platform that uses sports betting wagering, casino games, and live dealership video games. It was introduced in 2017 and is owned and run by Marikit Holdings Ltd, a company signed up in Cyprus and sports betting a subsidiary of Orakum N.V.. They are likewise the owners of Betwinner and a chain of casinos worldwide.


Sudeep Ramnani-- CEO Sportybet Group


Sudeep Ramnani is the Founder and CEO of SportyBet, a company he developed in 2013.


SportyBet is an international sports betting and real-money video gaming operator known for providing an omni-channel home entertainment experience in managed emerging markets. Under Ramnani's management, SportyBet has become a significant player in the market, with over 1 million downloads on the Google Play Store.


In addition to his function at SportyBet, Sudeep is an active financier in fintech and mobile payments and sports betting a strong supporter for the growing African web community. His investments show his dedication to fostering development and advancement within the region.


On April 30, sports betting 2024, Sudeep Ramnani invested in Chowdeck, taking part in a seed round valued at $2.5 million.


The firm is set to disrupt the sports wagering industry.



Sunbet Sporting International Limited has stated it is focused on revolutionising how countless Africans engage with sports betting. In a market worth over $1.5 billion yearly, with double-digit growth forecast in the coming years, according to reports from the African Sports Betting Association and PwC, the company intends to take advantage of advanced innovation and a commitment to responsible sports betting to change the sector.


Backed by the monetary power of four prominent African billionaires, Sunbet, which will introduce in the very first quarter of 2025, sports betting intends to be the continent's biggest and most ingenious sports betting wagering platform.


At a press briefing, the business's spokesperson, Akin Babatunde, stated that the increase in Internet penetration, mobile usage, and sports betting the continent's deep passion for sports betting, especially football, has set the stage for Sunbet's enthusiastic entry. He added that the firm's robust financial backing and expert group will enable it to scale and dominate the marketplace quickly.



Islamic cops raid betting stores in northern Nigeria



Islamic cops in Nigeria's northern city of Kano have started shutting down sports betting stores, sports betting which they say are running unlawfully.


"As you know, sports betting is forbidden in Islam," Mujahid Aminudeen, sports betting deputy chief of the Sharia police force, sports betting called the Hisbah, told the BBC.


Problems from neighborhood leaders and moms and dads triggered the crackdown, stressed over the growing variety of sports betting addicts, he said.


On the very first day of raids, 30 stores were closed in one suburb alone, and their owners were sent out home with a warning, the Sharia officer stated.


But Mr Aminudeen cautioned that now that the public knew that the Hisbah was clamping down on gaming, those flouting the rules would be arrested.


Kano city is the capital of Kano state, sports betting which has a majority Muslim population and operates the Islamic legal system - Sharia - alongside secular law.


Bookmakers and bars tend to be enabled to run in Kano's Christian areas, though they too can face action if the Hisbah thinks Muslims are frequenting them.


Nevertheless, the present crackdown is concentrated on Muslim areas of Kano, a sprawling city and the financial center of northern Nigeria.


sports betting wagering shops can be found all over the city. The majority of have television screens, and customers enjoy the result of global football matches or horse races on which they have actually staked cash.


Mr Aminudeen said such bookies had actually had the ability to run under the radar as they had actually opened under false pretences.


"They don't have licences to operate as they were permitted to run computer game centres, which they later on converted to sports betting shops," he said.


The sports betting market has expanded drastically throughout West Africa over the last few years. The region is roughly divided between a generally Muslim north and sports betting a mainly Christian south.


Lots of people go to bookmakers to take pleasure in the friendship of other gamblers, though mobile apps are likewise popular for sports betting on the outcome of events and sports betting teams.


Nigeria's debilitating economic crisis has actually likewise meant individuals want to risk a small amount in the hope of winning big.


But this had actually led to extensive addiction, and parents were even complaining that kids were leaving of school to gamble, Mr Aminudeen stated.


"These economic issues we are facing in Nigeria is God informing us to change our ways by stopping sins," he said.


The raids on Tuesday focused on Munjibir, thought about a resort area in the northeast of the city-- visitors flock there at weekends.


"I am advising those running those sports betting shops to either closed down or we'll arrest them and take them to [a Sharia] court," Mr Aminudeen stated.


It is uncertain what punishment they would face - often, sports betting such violations carry a fine.


Sharia was introduced in Kano in 2000 - as it was in 11 other Muslim-majority northern states - and prostitution, sports betting and sports betting the intake of alcohol were banned.

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